Personal and Business Branding (with Kyle Sexton)

Great to work with Kyle Sexton, Marketing Strategist, creating new images for him.


“I am a consultant and in the last 30 days I have hired a consultant. I am a photographer and in the last 30 days I have hired a photographer. I produce and direct video productions and in the last 30 days I have hired a video production company. It never ceases to amaze me how those who need to upgrade their visual identity downgrade by doing it themselves. Specialize. And hire specialists.”

A few examples (including lunch break 😉 – click on images to navigate):


“I’m a speaker, author and marketing geek, so when I was looking to update my photos, I knew how important it was for these images to tell a story. Because I chose to work with Will, my story is now more interesting and desirable. Photographers are everywhere, but its hard to find an image geek. Images from Will Bragg say a thousand and one words… And that extra one makes all the difference. Remarkable. Can’t wait to do it again. “


BTS photos

It’s been a good year for my editorial work, and I’ve been thinking of putting together a little slideshow for the year (don’t hold me to that). Came across a few behind the scene (bts) photos from a very fun shoot earlier this year. Nothing really special, just had a blast working with everyone involved.

update: William Bragg, photographer

Things are moving along in the the glamorous world of freelance photography… 😉

For someone who advocates sharing your work and ideas online, I sure do suck at it personally.

Anyways, I’ve done quite a bit of editorial work lately – I’m about to head out to a shoot for the ABA Journal magazine in about an hour from writing this post. Got a chance to meet a wonderful person, Laura Peterson, while shooting for Salem Health. Also meeting Sam Hart of  Lil’ Gypsy fame for another editorial shoot made my week.

And I’ve had a chance to further explore some personal work (brief post to follow).


Healthcare photography, Salem Health nurse, Laura Peterson, by Oregon photographer, William Bragg

Lighting test, Monster Mark Winnie, assistant. Editorial photoshoot for IBM Systems magazine by Portland, Oregon commercial and editorial photographer, William Bragg.

Magazine photography

Most of us think of the magazines we see at the supermarket checkout, book stores or the subscriptions we receive at home, and of course, the Publishing Clearing House sweepstakes 😉 .  So mentioning I just did a photoshoot for Car & Driver magazine is more easily recognizable  for most people. But a lot of the magazines for which I end up being hired are industry and trade magazines. I’ve just finished photo shoots for US Bank Reserve magazine and IBM Systems magazine in the last couple of weeks.

This photo is from a lighting test while shooting for IBM magazine. The subject is none other than “Monster” Mark Winnie, the biggest sweetheart you’ve ever met – and the living, breathing example of “don’t judge a book by it’s cover”. Mark is not one of my regular assistants, but a good friend. When my assistant got nailed with the flu over the weekend prior to the shoot, Mark graciously helped me out.

Author photo shoot - Adam Gallardo by William Bragg, photographer, Portland, Oregon

Author photo shoot – Adam Gallardo

Adam Gallardo needed an author’s photo, typical needs for book jacket, website, and other promotional reasons. His first book of a two book deal will be coming out soon. After photographing a typical author’s headshot, I wanted to capture some of Adam’s personality and experience. Basically, I wanted a bit more of Adam’s experience of being an author, his reality.

As is the case with most of our creative lives, we cannot completely remove our daily responsibilities from our creative endeavors. And Adam’s writing was no different. He, of course, spent hours at his laptop. But he also cared for his two lovely boys. His extremely supportive wife and partner, Melissa, had more typical work hours.

This was the household reality. As much as we imagine an author’s existence to be while they are creating, the realities are unique. This is Adam’s writing space – the corner of his living room. And those are Adam’s beautiful boys and ‘assistants’. I’m very much looking forward to reading Adam’s new book.

Oregon outdoors backpacking test shoot

I’ve been contacted lately by a few potential clients about advertising photography for outdoor gear companies. A friend of mine owns a retail outdoors store, and had mentioned my name to a few people. As is often the case, and rightfully so, the people wanted to see some specific outdoor images which I currently don’t have in my portfolio or recently on my blog. I offered to provide a quick test shoot using a favorite location of mine. I didn’t have much time. But with the help of a good friend of mine I was able to capture a couple quick images to send off to the interested parties.

Now these images were created during a small window of time for the both of us with me schlepping some basic lighting equipment over the trail. The purpose is to provide some quick examples to the interested parties given their timeframe, and hopefully, within the context of the rest of my portfolio, we will begin some projects together.

Of course, being located in the Pacific Northwest with such outdoor companies as Danner Boots, Columbia Sportswear, and so many others, this was an element of my portfolio sorely lacking. It is something I have already scheduled some photo shoots to rectify.

Outdoor hiking, backpacking photography in Oregon by William Bragg, photographer



Car & Driver magazine (quote/testimonial)

“Sometimes working in editorial you have to cold call photographers and ask for the strangest things. In this case, I needed a photographer to shoot grown men racing cars while carrying small pigs. Will didn’t question why, but only asked when! From his online portfolio it appeared he had an eye for capturing the unique qualities in people. He did not disappoint. He was able to blend in and get great images that captured the passion and heart these men put into their sport.”


Design Director | Car and Driver magazine
Truck Driver, William Bragg, commercial photographer, Portland, Oregon

Commercial Photography, Birmingham, Alabama

Doing both editorial photography and commercial photography and marketing yourself is an always interesting affair. In general many of the magazines that I shoot for don’t want obvious image manipulation, while many of my commercial clients do. But as I say that a million experiences flood my memory when the opposite is true. But ultimately they all want great images, and that is the driving force compelling me down this path. I preface these images because of something the creative director for this shoot in Birmingham, Alabama said just in passing as we were shooting on location. He said, and I’m paraphrasing, “yea, that’s a good photograph, but I don’t want a good photograph, I want a great image.” (Luckily, he wasn’t referencing these images when he said it.)

When it came time to shoot the hero shots, we knew that the composition and lighting needed to be spot on, but that there would be some “special sauce” applied in post. (Gotta love your polarizing filter) He had come in from Tampa, FL, and we had flown in from Portland, OR to create images for a transport trucking company based out of Birmingham, AL.

Unfortunately, we didn’t get much time to spend out in Birmingham proper, but we did get some really good BBQ one night. And we snuck in a couple of hours of bass fishing the morning before our flight that same evening. (By the way, I won the ‘biggest fish’ wager, pulling it out about 15 minutes before having to leave.)

Truck Driver, William Bragg, commercial photographer, Portland, Oregon

(Another quick note: I got to fly down to Birmingham, Alabama, shut down a portion of a highway, and shoot big trucks! If I could only travel back in time to tell my 5 year old self this was going to happen. )

D. E. May, artist portrait session

My distinct pleasure to work with the artist Dan May ( D. E. May, PDX Contemporary Art  | On the Way ).

Equity Foundation, Portland, Oregon

Very proud to have worked with Equity Foundation, Portland, Oregon and LeAnn Locher to create images for June Pride Month, advertising and other collateral materials. Some examples.


fashion and clothing photoshoot, William Bragg, photographer, Oregon

A good team


A good team really does make a photo shoot more efficient, professional, and enjoyable. Friday was such a shoot; just a great team! Fashion, clothing, lookbook photoshoot for a new client. This here’s a peek from the shoot.

model: Tara Manning
fashion stylist: Sarah Solis
makeup: Trista Anderson
assistant: Rashelle Job

Adulting, Kelly Williams Brown

I’ve worked with Kelly Williams Brown for the past few years. She understands that I’m her personal photographer even after the success of her book & J.J. Abrams turns it into a sitcom may take her to parts unknown. ; )

Anyways, the book cover led to some photos for  Grazia Magazine UK,  South Africa, & Serbia.


Kelly Williams Brown's book, Adulting: How to become a Grown-up in 468 Easy(ish) Steps. Book cover photograph by William Bragg, photographer, Oregon.

Adulting: How to Become a Grown-up in 468 Easy(ish) Steps

UPDATE: Kelly’s book is also morphing: Adulting, a half-hour single-camera comedy from The Vow co-writers Abby Kohn and Marc Silverstein, Warner Bros TV and J.J. Abrams’ studio-based Bad Robot, has landed at Fox with a put pilot commitment.


Kelly Williams Brown’s new book will be released on May 17, 2013. (Click on image above to pre-order – or if you’re here after release, just click to order) I was privileged to photograph the insanely talented Kelly for the cover. I’d recommend keeping an eye on her even beyond this book. She will be showing up more & more in the public eye (and probably Gawker or maybe TMZ, but in a good way) very soon!

Capital Manor Retirement Community Resident, Peter Stone, portrait by William Bragg, photographer, Oregon.

Retirement community photography


I’ve begun working with a great new client, Capital Manor, a retirement community. We’re creating images for the new website and collateral materials. I’ve been privileged to meet some of the residents, and to be working with the wonderful and talented Leilani Slama.

The above photo is Peter Stone, artist, instructor, and one of the residents. Truly a privilege to photograph many of the residents.