Truck Driver, William Bragg, commercial photographer, Portland, Oregon

Commercial Photography, Birmingham, Alabama

Doing both editorial photography and commercial photography and marketing yourself is an always interesting affair. In general many of the magazines that I shoot for don’t want obvious image manipulation, while many of my commercial clients do. But as I say that a million experiences flood my memory when the opposite is true. But ultimately they all want great images, and that is the driving force compelling me down this path. I preface these images because of something the creative director for this shoot in Birmingham, Alabama said just in passing as we were shooting on location. He said, and I’m paraphrasing, “yea, that’s a good photograph, but I don’t want a good photograph, I want a great image.” (Luckily, he wasn’t referencing these images when he said it.)

When it came time to shoot the hero shots, we knew that the composition and lighting needed to be spot on, but that there would be some “special sauce” applied in post. (Gotta love your polarizing filter) He had come in from Tampa, FL, and we had flown in from Portland, OR to create images for a transport trucking company based out of Birmingham, AL.

Unfortunately, we didn’t get much time to spend out in Birmingham proper, but we did get some really good BBQ one night. And we snuck in a couple of hours of bass fishing the morning before our flight that same evening. (By the way, I won the ‘biggest fish’ wager, pulling it out about 15 minutes before having to leave.)

Truck Driver, William Bragg, commercial photographer, Portland, Oregon

(Another quick note: I got to fly down to Birmingham, Alabama, shut down a portion of a highway, and shoot big trucks! If I could only travel back in time to tell my 5 year old self this was going to happen. )